External or Internal Fulfillment?

Apr 20, 2022

Another one of the decisions you’ll need to make is who is going to fulfill the orders for your PWJ.

Some people decide to work with an external fulfillment center.  Others choose to have their internal team (or themselves) do the packing and shipping.

There are pros and cons to each solution.

Long term it usually makes sense to have someone else do shipping and fulfillment, especially if you are planning to sell high volumes of planners.

Short term is up to you, however if you stick with my recommendation of starting with MVP and placing a small first order (100 units or less), there can be benefits to doing it yourself.  

I actually chose to do both.  I had an external fulfillment center ship most of my planner orders that came in on my website, but I also kept a stash on hand to ship to private clients and for orders that required special handling.

Which are you going to start with?


If you have been anxiously awaiting the release of the digital version of the Lean Out Planner - it's here!  Designed to be used on iPad or your Android tablet with pencil, check out the new digital planner and get yours.

Digital Lean Out Planner 

Have other questions about creating a planner?

Inside our Planner Academyyou get access to both a packed curriculum AND weekly Q&A calls where we discuss everything you could possibly need to know about creating, designing, printing, and selling a planner. Here’s a few of the questions we recently covered in one of our Q&A calls:


  • What to include and exclude to keep costs low and quality high
  • How to add embellishments like tear-offs and tabs cost-effectively
  • A big mistake people make when selecting their printer that keeps them stuck and having to charge way more than they wanted for their planner
  • When to launch the planner for maximum sales potential
  • The 2 pieces that take the longest and how to fast track them
  • The behind-the-scenes process I followed to create my Lean Out Planner 


There's a lot more inside the Planner Academy too - check it out to learn more.

Have you watched our free training yet on how to create a profitable planner for your business?

Register now for instant access to the training.