How Important Is Custom Packaging?

Will your custom packaging make or break your planner?

The short answer is, luckily no. 

You might be thinking that having a custom package really matters when it comes to if your customer will love your product or not but it’s likely just a nice little bonus that might look exciting during an unboxing on social media.

None of your fancy packagings will matter however if your product itself is not what the customer truly wants. 

The vast majority of all planners, workbooks, and journals on the market do not come with a form of custom packaging and it is not a priority feature.

That being said, you do need to decide on your packaging whether you are shipping your planners to your customers or you have someone else do fulfillment.

The good news is that regardless of if you are doing custom packaging or off-the-shelf shipping boxes and materials, I help you with all of that and share my top resources inside the Planner Academy (plus help you determine what to include / exclude in your planner to ensure your clients get results).

Have other questions about creating a planner?

Inside our Planner Academy you get access to both a packed curriculum AND weekly Q&A calls where we discuss everything you could possibly need to know about creating, designing, printing, and selling a planner. Here’s a few of the questions we recently covered in one of our Q&A calls:

• What to include and exclude to keep costs low and quality high

• How to add embellishments like tear-offs and tabs cost-effectively

• A big mistake people make when selecting their printer that keeps them stuck and having to charge way more than they wanted for their planner

• When to launch the planner for maximum sales potential

• The 2 pieces that take the longest and how to fast track them

• The behind-the-scenes process I followed to create my Lean Out Planner 

There's a lot more inside the Planner Academy too - check it out to learn more.