Interested in Creating a Profitable Planner or Journal for Your Business?
Profitable Planner Co is the go-to trusted resource for growing and scaling an online business with a physical printed planner, workbook, or journal.
Hi, I'm Crista Grasso.
I’m the creator of the Lean Out Method and the 90-Day Lean Out Planner, founder of the global accessories brand Criscara, and founder of the Profitable Planner Co.

I have spent more than 20 years helping businesses develop highly profitable products and services, accelerate growth, and scale in simple and sustainable ways.
I have a signature methodology called the Lean Out Method that I’ve used with clients ranging from Fortune 50 businesses to small empires and entrepreneurs and wanted to scale my work, add another revenue stream, and make sure more of my clients took bold action on the strategies I was teaching - so I created the Lean Out Planner.
After experiencing all of the ups and downs of creating a planner for my own business, I’m excited to share what I’ve learned with you to set you up for accelerated success.
The Profitable Planner Co helps you create, design, print, market, and sell profitable planners, workbooks, and journals.
Whether you are looking to:
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Diversify your revenue streams in your existing business
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Uplevel the results your current clients get inside your signature program
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Attract new clients with a highly in-demand and scalable product
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Build the next paper planner empire
... I've got you covered.
From free training to a step-by-step digital course, to private strategy sessions, to done-for-you services, get ready to add another in-demand and profitable revenue stream to your business.
FREE PLANNER GUIDE & TRAINING
Thinking of creating a planner, workbook, or journal for your business?
Start by downloading the free worksheet where I share with you the 12 key things you need to know to get started creating a profitable planner, workbook, or journal for your business.
From there, you'll get access to a free training on how to create a profitable planner in the next 90 days.
DOWNLOAD THE FREE GUIDETHE PLANNER ACADEMY
The Planner Academy is the proven method to create a profitable planner, workbook, or journal for your business.
It is a digital program that guides you through everything you need to create, design, print, market and sell a planner, workbook, or journal. It includes a step-by-step checklist of exactly what to do when in order to create your planner in the next 90 days.
Get instant access as soon as you join.
LEARN MORE AND JOIN THE PLANNER ACADEMYPRIVATE PLANNER STRATEGY SESSION WITH CRISTA
These sessions are great for deciding between multiple ideas for your PWJ, optimizing your planner before it goes to print, finalizing your printer or partner team, or creating a marketing, launch, and sales plan to sell out the launch of your planner. These are also great sessions if you already have a PWJ and want to scale it and get better results.
Half-hour and half-day sessions are available.
LEARN MORE ABOUT WORKING WITH CRISTA PRIVATELYDONE-FOR-YOU PLANNER CREATION
Starts at $30K
Want to outsource the entire planner creation and printing process? We've got you covered end to end from creation to design to printing!
We kick things off with a strategy session to get clear on your goals for creating a planner, workbook, or journal and then you share with us your signature process, method, or offer and we'll take care of the rest.
We are experts at creating physical products that get your clients results and help you add a 6+ figure revenue stream to scale your business.
SCHEDULE A STRATEGY CALL WITH CRISTA